What type of Advertising Spend should we expect in 2013?
As we are finishing up the first half of the year, it is now time to think about 2013. I know it seems a bit early to consider what strategies to use in six months, but for those of you that are media buyers like me, the 2013 planning season is right around the corner. With the economy picking up each year, the amount of advertisers and spending levels are increasing. Below is a link that shares insight by medium, into what type of growth and spending we should expect for 2013.
http://www.marketingcharts.com/television/global-web-ad-spend-to-rise-31-in-2-yrs-18358/zenith-web-ads-type-july-2011jpg/
-Courtney,
Media Planner/Buyer
