I was sitting here today doing some typical day-to-day research, when I started thinking about digital and market trending. I then started pulling some old reports and articles about what was predicted for 2012. I wanted to take a look at those articles and see if what the “experts” had predicted is what we are actually seeing as trends so far this year. I think to myself “Aren’t some of these things a given?” Such as, “there will be more people on smart phones in 2012”, well no kidding. Not only do they not make as many of the other phones anymore, but smart phones are becoming more affordable for people to buy as well. Is that really an intelligent prediction? These trends and predictions I see are all based on the obvious. There are so many reports and articles that clients/agencies purchase in order to see what will happen in the next year. Well, with new technologies, apps, platforms, etc., changing daily we will never know.
As the Santy motto states…” The best way to predict the future is to create it.”